THE ARCHITECT
Page+Steele - Sol Wassermuhl, the Principal and President of this 80-year-old international award-winning firm, is the architect responsible for many of Toronto's exclusive, high-end residential landmarks. As the architect for The Ritz Carlton Hotel and Residences, The Hazelton Hotel and Residences, The Chedington, One Post Road, 33 Delisle, The Prince Arthur and The Windsor Arms, Sol's credentials are second to none.
Having designed the finest residential buildings in the city, Sol feels this project is the pinnacle, citing the extraordinary confluence of historical and cultural contexts and the finest selection of restaurants, cafes, shops and nightlife all on two subway lines. He is particularly proud of the distinctive, timeless design with unique expansive "green" terraces and extraordinary historically protected property views both north and south.
THE INTERIOR DESIGNER
Powell & Bonnell - David Powell and Fenwick Bonnell, as the recipients of numerous national and international awards, are celebrated for their exquisite work on many of the country's most prestigious homes. It was important for the developer, even though MuseumHouse is a high-rise structure, to create the sensibilities found in a prestigious residential enclave.
THE BUILDER
Veisman Consulting - Elias Veisman has no peer in this country in ultra-luxury residential high rise construction. As the builder of The Chedington, One Post Road, The Windsor Arms, The Hazelton and One St. Thomas, no other has the experience, expertise and insight to deliver a building of such high quality.
THE EXCLUSIVE SALES AGENTS
In the early 1950s, founders Robert Johnston and Eggerton Daniel had an interesting idea: hire women to sell homes. It was a revolutionary approach in the post-war era, when real estate was a predominantly male bastion and women stayed at home.
But Johnston and Daniel weren't looking to work with just any women; their unique approach was to hire the elegant ladies who lived in the very areas in which they were most interested in selling homes. And why not? These were the smart, often well-educated women who moved in Toronto's "society" circles, were looking for a meaningful way to occupy their time, and had the right connections to make the Johnston & Daniel Real Estate company a success.
This initiative was immediately accepted by a number of female sales agents who lived in Rosedale, Moore Park, Forest Hill and Lawrence Park. As a result, the Johnston & Daniel name quickly became the most sought-after real estate brand for the best homes in Toronto's premiere neighbourhoods - and has remained so to this day. Our name, our distinctive shield-shaped sign, and our Globe & Mail classified advertisements continue to confer elegance and prestige.
Jamie Gairdner took over the helm of Johnston & Daniel from his uncle in the 1970s. Jaime successfully ran and expanded the firm until its merger with Royal LePage in 1994. With the merger, two very strong brands were combined to form the powerhouse Royal LePage Real Estate Services/Johnston & Daniel Division. Currently, Dianne Usher leads the dynamic, high-profile division as it continues to be a destination company for proven and successful real estate professionals dedicated to a culture of excellence.
MARKETING AND ADVERTISING
With extensive knowledge of all aspects of residential real estate and notably its condominium portfolio of over 300 projects, some of which are located in the Bloor Yorkville area, P&B Marketing and Clarence Poirier over the years have been the recipient of numerous marketing awards of distinction.
DEVELOPER
For 35 years Yorkville Corporation has quietly been at the forefront of innovative high-end real estate development in Toronto, Muskoka and Georgian Bay.
The company’s acquisitions and developments range from the creation of Rosedale’s One Chestnut Park (Canada’s first $1 million plus per suite condominium), to the Georgian Bay Club (Canada’s best new private golf course - 2005 - Golf Digest), Port Carling’s Steamboat Bay and Lake Rosseau’s Harraby Point. Over time through its ownership of the Windsor Arms Hotel, the One St. Thomas and The Hazelton Hotel lands, Yorkville’s Renaissance Court and the re-development of many of Toronto’s landmark properties including 555 Avenue Road (now the Korean Consulate), Yorkville’s only focus has been prime location, best architecture, and distinction – in a word - MuseumHouse.
